They either can’t get another watch allocation that appreciates, or they buy the wrong piece thinking it’s an investment when really it’s just a hype play. They make a few thousand dollars, get cocky, and then on the next piece, they shit the bed. Many pretend to be investors but are actually one-hit-wonder buyers who get lucky and think they’re an investor because they score a Rolex stainless steel sport model from a dealer and see prices continue to skyrocket. What do timepiece investors do for a living, and more importantly, HOW does one even start to become an investor? I’ve trained guys who started at 16 and some are just getting into it for the first time during retirement at age 79. Surprisingly, timepiece investors can be any age, from diverse financial backgrounds, and start with as little as $5,000. I can assure you, it’s not becoming a guy in a trench coat slinging Invictas on the streets of New York. It reminds me of that meme “what people think I do VERSUS what I actually do” where there are six photos of all types of entertaining renditions of the perceived personality. When I talk to my family, friends, fellow luxury watch enthusiasts, and other business partners, they all have different perspectives of what they think a timepiece investor is. Or maybe an old rich guy smoking cigars on his megayacht while back at home his walk-in closet has a custom vault packed with Rolexes monitored full-time by paid armored guards.
Maybe you think of Kevin O’Leary from ABC’s Shark Tank. What the Hell does a timepiece investor look like?
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